01YOU
It starts with you.
We map your body, your goals, your food preferences and your everyday life.
No two lives are alike, so we don't start with a generic diet — we start by getting to know you.
Personalized nutrition
What if your body could tell you what it needs?
SmartEating helps you make food choices tailored to your body, your everyday life and your goals.
No two lives are alike.So why do we all get the same dietary advice?
Food affects us all differently.
Some want to perform.
Others are in a new phase of life.
Some need to measure their blood sugar.
Others must read every label.
We live different lives.
OUR FOUNDATION
The future of nutrition is personal.
HelsedirektoratetNNR 2023Nordic Nutrition Recommendations
SmartEating Intelligence
Personal follow-up, on your terms.
Five steps — from you and your data, via a clinical dietitian, to meals that fit your everyday life.
02YOUR DATA
Lifestyle and data create a clearer picture.
Activity, sleep and recovery from a watch or ring, blood tests, diagnoses, medication and what you log yourself.
You choose what you share — we only use what is relevant to nutrition.
03CONSULTATION
A qualified professional makes the decision.
An authorised clinical dietitian reviews the picture, applies professional judgement and approves the plan.
Artificial intelligence prepares and supports the work — it does not replace it.
04YOUR PLAN
You get a plan you can actually eat.
The plan becomes meals, recipes, portions and a shopping list — grounded in Norwegian dietary guidelines, the Nordic recommendations (NNR) and longevity research.
Practical enough for an ordinary Tuesday.
05EVERYDAY LIFE
You live your life, and the plan follows.
What you actually eat, log and experience makes the follow-up better.
The plan is adjusted weekly based on activity, sleep, energy and busy days.
Personal nutrition. Every day.Ready to begin?
SmartEating app
See how it works
Your personal plan.
Tailored to your body, goals and everyday life.
Meals that fit you.
Suggestions matched to your profile, every week.
Log what you eat.
Photo, barcode or search.
The shopping list builds itself.
Updates automatically when the plan changes.
Track whatever you want.
Follow your progress over time.
Your personal plan.
Tailored to your body, goals and everyday life.
Meals that fit you.
Suggestions matched to your profile, every week.
Log what you eat.
Photo, barcode or search.
The shopping list builds itself.
Updates automatically when the plan changes.
Track whatever you want.
Follow your progress over time.
Your personal plan.
Tailored to your body, goals and everyday life.
Meals that fit you.
Suggestions matched to your profile, every week.
Log what you eat.
Photo, barcode or search.
The shopping list builds itself.
Updates automatically when the plan changes.
Track whatever you want.
Follow your progress over time.
Your personal plan.
Tailored to your body, goals and everyday life.
Meals that fit you.
Suggestions matched to your profile, every week.
Log what you eat.
Photo, barcode or search.
The shopping list builds itself.
Updates automatically when the plan changes.
Track whatever you want.
Follow your progress over time.
Our specialist network
People you can talk to.
Authorized clinical dietitians with extensive experience, available digitally across Norway.
Randi Irene Norheim
Clinical dietitian
Authorised healthcare personnel
Randi has more than 20 years of experience in clinical nutrition, patient care, product development and outreach. She helps people make nutrition advice concrete, understandable and doable in everyday life.
Digital Available across Norway
Eugenie Meijn
Clinical dietitian
Authorised healthcare personnel
Eugenie has nearly 40 years of experience as a dietitian and clinical dietitian from hospitals, rehabilitation and private healthcare. She has broad expertise in rehabilitation, overweight, malnutrition, diabetes, gastrointestinal issues and nutrition before and after surgery.
Digital Available across Norway
Our science
Scientifically grounded. Personally delivered.
Built on international research, Norwegian dietary guidelines and extensive clinical experience.
Authorized specialists
Only authorized clinical dietitians and healthcare professionals.
Clear pathways
From assessment to plan and follow-up — the whole way.
Your data, your choice
You own your data and decide what gets shared.
The right help at the right time
We refer you onward when a doctor is the right next step.
No two people are alike.
That is why we do not start with a diet – we start by getting to know you. SmartEating adapts advice and meals to your body, goals and daily life, so healthy choices become easier to live with over time.
Frequently asked questions
What people ask us most often.
What is SmartEating?+
SmartEating is a Norwegian nutrition platform: an app that gives you a personal plan for meals, shopping and habits — plus a network of authorised clinical dietitians you can connect with when you want closer follow-up.
Who is SmartEating for?+
For you if you want to eat better without tracking everything yourself, and for you if you have a specific challenge such as digestion, weight, blood sugar, allergies, women’s health, sport, or children and family.
Are the consultations digital?+
Yes. All consultations are held digitally via video, no matter where in Norway you live. You only need a phone or computer with internet.
Are the specialists authorised healthcare professionals?+
Yes. All clinical dietitians in the network are authorised healthcare professionals with a master’s degree in clinical nutrition, and they are bound by confidentiality.
How do you handle my health information?+
Data is stored in Norway, and you decide what is shared with your specialist. We do not share health information with third parties for marketing.
Does SmartEating replace my doctor?+
No. SmartEating is a supplement. When an issue should be medically assessed, the specialist will recommend you contact a doctor — and can collaborate with your treating doctor if needed.
What does it cost, and am I locked in?+
Pricing will be published at launch. Register your interest and we'll let you know.